Design of Final Board

1.Software:

SketchUp 2016: it is a good software to make models

Adobe Photoshop CC 2017: it is a good software to typeset.

2. The layout of the final board: 

1)initial idea:

2)adjust the initial layout:

Ps operation interface screenshot

I am going to use a picture of an interior scene in the upper right corner of the main design of the packaging, as it is one of the highlights of the main design and an obvious mark of the Mid-Autumn festival.

In this layout, the title uses the title font on the main pattern and is sized to fit the page size.

3. The element of the final board

1) design drawing:

I drew the dimensions of the package on Sketchup and then exported a picture from Sketchup.

Sketchup operation interface screenshot

2) rendering

I made the model of the mooncake box on Sketchup and then made several pictures from various angles.

Sketchup operation interface screenshot

3) text:

I wrote a project overview and a brand story.

4. FInal board

LAVA CUStARD  MOONCAKES

Project overview:

The project is to redesign the existing project, and I choose a mooncakes box from Hongkong MX Group. The mooncake is one of the most popular traditional bakery products in China, and people from Greater China can share it with families and friends during the Mid-Autumn festival. The packaging is important for sellers because the mooncake box has been as the gift box. But I do not think that over-packing is a good thing. I hope that I can design a simple and exquisite mooncake box.

Brand story

My brand story is to show a kind of Mid-Autumn moon, heaven and earth together to celebrate the atmosphere of the festival, and express a kind of idea that Mid-Autumn moon cake box is not just a gift box. For Lava Custard mooncakes, this is a new taste compared to the traditional filling of mooncakes. I believe that one layer of the new packaging can make people enjoy the experience better because unpacking can be a less pleasant activity if there are many layers of packaging.