Target Market

Introduction

I need to consider the following factors in my target market:

• Demographics
• Sociographics
• Psychographics
• Geographics
• Behaviours

After class where the tutor introduced many ways to do the target market, I decided to adopt the form of the electronic questionnaires. 

The questionnaires may include:

• Age
• Gender
• Marital status
• Number of children (if any)
• Occupation
• Education level
• Living status (homeowner or renter)
• Most importantly, and the key to this project, there are many activities at the community centre.

(The above information is from lecture notes)

Investigation Form

1. My google form address :

https://forms.gle/iJPYNpyMZ8mctAhk9

2.My target: 

Villagers and tourists in the XIidi village

3. Analysis

I couldn't get enough feedback because the people in the project area couldn't open my form. So I selected five of my friends and relatives of different ages and collected feedback through telephone interviews.

1）gender: 

Most of the interviewees are female

2)ago: 

One of them was 19 to 25 years old, two were 26 to 35 years old, and two were 36 to 50 years old.

3)education: 

One had a graduate degree, three had a college degree, and one had missed the question.

4)job: 

Most of them have been employed.

5)children: 

Two participants have one kid, and three do not have children.

6)free time: most of them have free time in the evening.

7)indoor or outdoor activities:  

They prefer to do outdoor activities.

8)activities:  

Two people like to read books, and the other three like doing yoga, playing basketball and playing with children.

9)how often:  

Half never participated in community activities, and half participated occasionally.

10)past activities: 

Most activities are sports, festivals in their community.

11)how many people:

In most of their communities, only a few people participate in community activities.

12)restaurant or drink shop: 

Most people want a drink shop in their communities.

13) favourite area of the unity centre:

Two thought it was a library, one thought it was a multimedia room, and two said they had not paid attention to it.

Summary

1. In these feedback form, I can extract some information from it, such as there should be a reading area, a sports area in the community centre. As for the beverage shop, since the project is located in an ancient village, I plan to make it into a teahouse, because tea Is a kind of traditional drink.

2. I could not get much information about the community centre ，because there were only 5 selected interviewees.