Preliminary Study on packaging design

Digital design is used in many fields, for example, packaging design. For the sake of selling more products, merchants or companies pay attention to design package in addition to production. Good packaging design can catch the eyes of the customer while providing information about the product, and it has been an important stage in the production and sale process. 

I will show and thnk of photos from three goods that I bought in two supermarkets to understand packaging design.

Example

1. tissue box

tissue box

This is a tissue box with a pattern of colourful flowers. There is a hole in the centre of the top where the tissues are pulled out and the product information on the bottom. The packaging depends on the use of the project, and it is simple but attractive.

2. Juice Box

juice box

This is a juice box that covers a pattern of varied fruits. There is product information on the front. 
The package vividly shows what fruit is contained in the juice and it attracts my attention. But I think the package of blended fruit juice is similar to that of apple juice. 
When I choose juice, I often just look at the pattern of the package. But I often confuse other flavours of juice with apple juice.

3. Kettle Box

Left: kettle box; Right: the top

This is a kettle box that has five black surfaces and a white surface on the bottom. There is a pattern with some cups of drink on the top and product information on the other surfaces. Those drinks look like very nice and good.
Although the packaging of the kettle is not important for customers, this packaging also is very nice and functional.

Inspirations

The packaging design may be inspired in many aspects, such as the use, the materials and the consequence of products.